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I had the opportunity to work directly with Equelle while at Wpromote. The client asked for the design direction to have a luxury, premium look. I achieved this by tapping into the Bold Minimal trend that uses more spacing, soft shapes and full width imagery. I worked with the copywriter to create briefs that captured the client’s strategy and communicated directly with the client to implement their feedback.
I designed 3 flows, 27 emails total. Shortly after these launched, the client shared that they saw a significant lift in revenue and subscription sign ups.