Jennifer Curasco
I create elevated, high performing designs with creative flair for DTC, B2B and healthcare brands across all channels. I specialize in digital, print and branding. I’ve led client facing accounts and completed marketing campaigns through the strategy, copy and design phases. By using A/B testing and data analysis, I’ve created designs that have increased revenue for clients by 50%+. Currently, I work with clients as a freelancer on art direction, brand guidelines, digital designs, motion graphics and videos.
Over the last 5 years, I've worked with several marketing agencies on a wide variety of deliverables in digital and print design. In my last role, I led a team of designers and created data driven emails, SMS, social and web assets for a diverse group of clients. I provided art direction to clients by presenting design strategies, identifying relevant design trends for their brands, advising on photo shoot direction and giving feedback to designers. I also collaborated with content and data teams to optimize our designs and measure their impact.
Throughout my career I've worked with other companies as in house designer and freelancer on branding, print, digital and packaging design. I’ve done a little bit of everything at this point when it comes to types of design and always enjoy a new challenge. Please reach out if you'd like to work together on a project or are looking to hire, I'd love to hear from you.