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Concepts for a VR company idea. I created the strategy, art direction, copy, brand guidelines and website mockup as well as a full digital marketing campaign. The campaign includes a video ad for TV/YouTube, a video ad for Tik Tok/Instagram/Faceboook Reels, an animated image for Instagram/Facebook, a Google ads banner and an email design. Lifestyle photography and videos are open source from Pexels and fantasy concepts are Ai generated.
The overall vision was to create a futuristic, elevated brand that offers an unique Ai powered gaming experience unlike anything on the market. The game would allow you to create a whole world in a high level of detail. The branding and campaign is designed to intrigue, inspire and excite customers with the prospect of a new one-of-a-kind VR game that truly allows you to escape and dream up a new world.