1
2
3
4
I provided art direction for many clients at Wpromote. Deliverables included design strategy boards (examples below), giving feedback to designers and giving direction for client photo shoots. The design strategy boards included design directions and trends relevant to the client depending on their industry and branding. They also included why the work and the best practices. These proved very helpful to clients and led to great discussions and collaboration. For some clients, it was a solution to align with the client and provide a new vision for their campaigns, and led to an increase in how many designs they wanted from our team. Overall, art direction I provided inspired more confidence in our design team and led to better outcomes in campaign performance.