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I provided art direction for many clients at Wpromote. Deliverables included design strategy boards (examples below), giving feedback to designers and giving direction for client photo shoots. The design strategy boards included design directions and trends relevant to the client depending on their industry and branding. They also included why they work and best practices used. These proved very helpful to clients and led to great discussions and collaboration. For some clients, it was a solution to align with the client and provide a new vision for their campaigns, and led to an increase in how many designs they wanted from our team. Overall, art direction I provided led to better outcomes in both the quantity and quality of campaigns our team created.